Known for its clear and concise writing style, this ground breaking and market-leading fundamentals of communication text focuses on skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become a skillful communicator. COMMUNICATE! encourages active learning through well designed skill-building activities, video scenarios, ethics cases, speech action-step exercises, and sample speeches. This book will help you understand communication theory, and help you improve your communication skills.

With co-author Deanna Sell now joining the author team, the Thirteenth Edition of COMMUNICATE! incorporates important theoretical updates in the field and reflects issues and interests of today's college students.

"This textbook is a comprehensive look at human communication with an emphasis on public address. It is the perfect tool if you are teaching a basic hybrid speech communication class. The textbook is fantastically organized taking the reader from an understanding of how human communication works, how we make perceptions, how those established perceptions shape our self-concept and our communicative style. Both Rudy and Kathie Verderber have been working in the field of speech communication before our field started doing actual research on human communicative behavior. Since, the authors have integrated trusted research, and it's only enhanced the book as it continues to go through later editions. The book is so detailed that the authors have integrated technology to meet the needs of contemporary students."

"I think Communicate stands out above the other options for us in terms of readability, good content coverage, and interest levels for our students. Communicate provides a comprehensive journey through the introduction to human communication course. The complete content and interactive nature hold the reader's attention and interest. Engaging examples that are relevant to the reader fill the text and make the concepts understandable."

"I like the authors' attempt to incorporate a variety of pedagogical and learning styles into each chapter e.g., what would you do, observe and analyze, cartoons, figures, etc. Additionally, I think the authors succeed in presenting the material in an organized, systematic, and coherent manner. Overall, I believe the text works well in meeting my course goals."