Let's Get Real or Let's Not Play

by
Format: Audio CD
Pub. Date: 2001-10-01
Publisher(s): Covey
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Summary

The notion of selling carries a lot of baggage. As it has developed, sales has too often become a fear-based relationship. Customers are afraid that they will be "sold" a bill of goods, or that a salesperson will talk them into something that doesn't help them succeed.

On the other hand, salespeople fear they won't make the sale. If they "lose" too many sales, they won't make quota, and they won't personally succeed. In their quest to "close the deal", even some of the world's largest, quota-crazed organizations have, at times, developed a reputation for salespeople who are illusive, ignorant, and arrogant.

Buyers don't trust sellers. Therefore, sellers have to guess and often guess wrong. Buyers prove themselves right and create higher hurdles. And so it goes, with neither client nor consultant achieving success.

Helping Clients Succeed is fundamental to the success of any business. This program teaches you to become totally client-focused break down the barriers of dysfunctional business development and find rewarding productive business relationships.

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