Money and Soul The psychology of money and the transformation of capitalism

by ;
Format: Paperback
Pub. Date: 2009-03-23
Publisher(s): Green Books
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Summary

Many people feel that money and what we perceive as the psyche, or soul, are bitter enemies ¿ do we choose money or soul, finance or feelings, markets or common humanity? This book traces the origins of these opposing concepts, and the feelings that money provokes. Economic ideas often stand out as being universal, globally valid and without cultural ties. But money is narrative and image just as much as it is a means of exchange and of preserving wealth. By viewing money as culture and philosophy, it becomes evident that the money of today is a system of symbols, something that society itself has devised over many centuries. Having considered the nature of money and psyche, Per Espen Stoknes asks how our culture makes us feel and think about them; and proposes how the framework around money can be expanded. This develops the idea of extended accounting to include natural and social capital in addition to the manufactured capital we are used to entering in the accounts ¿ currently to the exclusion of all else. Money and Soul opens up new methods of looking at, thinking about and using money. It points to a future where our ideas about money will be greatly epxanded, and there will be different kinds of money, with different social purposes, in circulation.

Author Biography

Per Espen Stoknes is an organisational psychologist, a senior lecturer at BI Norwegian School of Management and a partner in the Digital Thinking Network, an international think tank for future scenario planning. He has worked both as a clinical therapist and as an advisor to major national and international organisations.

Table of Contents

Forewordp. 10
Introductionp. 13
Like oil and water?
Money everywherep. 19
Money - objective or subjective?p. 21
Money - loved and hatedp. 22
Money is a cultural constructp. 26
Captives of moneyp. 28
Why uncover the mythical ideas in economics?p. 30
This book's methodp. 32
The camel and the eye of a needlep. 36
Misers and usuryp. 40
Money's victory - the return of the repressedp. 42
So, what is money?p. 45
Like the genie in the lamp?p. 48
The images within moneyp. 50
Money 'talks' - but what language?p. 52
A few preliminary conclusionsp. 53
Why money and soul?p. 55
The soul is the form of everythingp. 57
The soul is inp. 59
The soul is downp. 61
The soul is betweenp. 63
Soul and corporate valuesp. 66
Searching for soul in economic ideas
New welfare: Does money make the soul happy?p. 71
So, does money buy happiness?p. 73
Why do we not become happier as we become (ever) more affluent?p. 76
Slaves of habit - habituating to wealthp. 77
Kill my neighbour's cowp. 79
A new model for welfare and happinessp. 82
Is the time ripe for Gross National Happiness - GNH?p. 85
Some conclusions about welfarep. 88
Markets: Who owns the invisible hand?p. 89
Hermes the tricksterp. 94
The spirit of crossing-overp. 100
Adam Smith, disciple of Hermesp. 101
The market route from innovation to capitalp. 102
The joys of the marketsp. 106
Between price and storyp. 108
Every exchange is also a giftp. 109
Hermes' dark sides and the market's destructivenessp. 111
Some conclusions about marketsp. 115
Riches, milk and honey: Is it a sin to be rich?p. 117
'There's no such thing as a free lunch!'p. 120
Golden insanityp. 122
Lives of scarcityp. 124
Kronos - the father of scarcityp. 126
The golden cornucopiap. 128
Milk and honeyp. 129
Some conclusions about riches - the secret of King Midasp. 132
Accounts and bookkeeping: What story does money tell?p. 134
The language of businessp. 134
The past of accounting, and the future as accounted forp. 138
The account statement as life storyp. 142
Financial phobia?p. 144
Solvency and solidity - the warm, glowing corep. 146
Unadorned admissions from companies on the analysis couchp. 148
Some conclusions about accounts and bookkeepingp. 148
Money as credit: Faust's dark secretp. 150
What is credit?p. 150
The long road from gold to bank moneyp. 151
Money as circulationp. 156
A simple methodp. 157
Modern alchemistsp. 159
The credit card as bank-note printing pressp. 162
Some conclusions about creditp. 164
Debt and interest: The prison of the soulp. 166
Debt is the shadow of creditp. 167
The real price of moneyp. 169
Goddess of bonds - Anankep. 172
Debt, depression, deathp. 177
Is the time ripe for debt reform?p. 180
Some conclusions about the debt systemp. 182
Towards an pluralist capitalism
Powerful economic myths: About economic ideology in practicep. 185
Mirror, mirror on the wall ...p. 187
Who is Apollo?p. 189
Is economic theory Apollonian?p. 193
Shadow 1: The price is the measure of all valuesp. 198
Shadow 2: Individuals are utility-maximisingp. 200
Shadow 3: Firms are profit-maximisingp. 202
Shadow 4: Economic growth firstp. 207
Some conclusions: from monotheism to polytheismp. 211
A scenario for new forms of capital: Is profound economic change possible?p. 215
A scenario of polycapitalismp. 217
The three forces that drive the scenariop. 219
Why new types of money now?p. 222
Markets for social capitalp. 224
How to invest in social capitalp. 229
Markets for natural capitalp. 231
How much is a tree worth?p. 232
Valuation of land-based ecosystemsp. 234
Carbon quotas as money - 'climate change currency'p. 237
How to invest in natural capitalp. 239
Recapturing externalitiesp. 240
Oppositionp. 241
Some conclusions about polycapitalismp. 245
Conclusion: Ways forward?p. 248
Soul and money meet in good designp. 249
Renewal of meaning and purposep. 251
Care of the soul at workp. 252
Soul and money meet in polycapitalismp. 255
Notesp. 258
Bibliographyp. 283
Indexp. 292
Table of Contents provided by Ingram. All Rights Reserved.

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