Age of E-Tail : Conquering the New World of Electronic Shopping
by Alex Birch; Philipp Gerbert; Dirk SchneiderFormat: Paperback
Pub. Date: 2000-07-01
Publisher(s): John Wiley & Sons Inc
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Summary
The Age of E-Tail shows how giants like Amazon.com and eBay dominate the e-tail space and helps aspiring e-tailers to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a wholesaler or a service provider, The Age of E-Tail will help you develop the strategy and tactics you will need to prosper in the digital economy.
Table of Contents
| Foreword | |
| Background: The Aim of the Book | |
| Introduction: The Net Imperative | |
| Strategies For The E-Shopping Age | |
| The Future of Shopping is Online | |
| Physical Assets are Dead-weight | |
| New Players are Seizing Power | |
| Survival of the Fastest | |
| Four Steps to E-Shopping Success | |
| Build Killer Brands | |
| Getting the Internet Store Right | |
| Building Individual Customer Relations | |
| Create Customer-centric Business Processes | |
| Towards the Digital Economy | |
| The Infrastructure of the Future | |
| It's Free - the Age of the Digital Product | |
| Brave New World of Services | |
| The Capital Market - a Survival Kit | |
| Epilogue | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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