Demystifying the Management Guru Industry

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Pub. Date: 2009-08-21
Publisher(s): Taylor & Francis
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Summary

Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.

Table of Contents

Introduction: Why Demystifying Business Celebrities Matters
Business Celebrities and the Celebrity Business
Management Gurus as Management Fashion Celebrities
The Many Faces of Business Celebrity
Open Season: The Celebrity CEO Backlash
The Celebrification of Heroic Leadership
The Production of Business Celebrities and the Production of Leadership
Table of Contents provided by Publisher. All Rights Reserved.

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