Entrepreneurship : Starting and Operating a Small Business
by Mariotti, Steve; Glackin, CarolineEdition: 2nd
Format: Paperback
Pub. Date: 2010-01-01
Publisher(s): Prentice Hall
Other versions by this Author
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Summary
Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. An excellent resource for anyone looking to start their own small business!
Table of Contents
| Entrepreneurs Recognize Opportunities | |
| Create Business From Opportunity: The Economics of One Unit | |
| Business Plan Section | |
| Who Are Your Customers? (And Why Should They Buy From You?) | |
| What Is Marketing? Analyzing Customers And Your Market | |
| Developing The Right Marketing Mix | |
| Smart Selling And Effective Customer Service | |
| Business Plan Section | |
| Show Me The Money!: How To Track Costs and Find Financing | |
| Tracking Fixed and Variable Costs | |
| Using An Income Statement To Guide A Business | |
| Financing Strategy: Borrow Debt or Sell Equity? | |
| Cash Flow: The Lifeblood Of A Business | |
| Business Plan Section | |
| Operating a Small Business Effectively | |
| Choosing Legal Structures And Distribution Channels | |
| Effective Leadership: Managing Resources And Employees | |
| Business Plan Section | |
| What You Need to Know to Grow | |
| Raising Capital: Tracking Debt And Equity On The Balance Sheet | |
| Replication And Harvesting: Cashing In On Your Brand | |
| Investing For a Secure Future | |
| Business Plan Section | |
| 100 Business Ideas | |
| Math for Entrepreneurs | |
| Resources for Entrepreneurs | |
| Glossary | |
| Accounting Journal Distribution Guide | |
| Sample Student Business Plan | |
| Using the BizBuilder CD | |
| Using Business Plan Pro | |
| Business Plan for Venture Magazine | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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