Infographics The Power of Visual Storytelling
by Lankow, Jason; Ritchie, Josh; Crooks, RossEdition: 1st
Format: Paperback
Pub. Date: 2012-09-04
Publisher(s): Wiley
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Summary
Visual communication is essential in the business world today, and The Visual Company shows why. As the world moves faster each day, it is necessary to communicate your message in a quick, clear and engaging way that sets it apart from the noise. Visual content--such as infographics and data visualization--is more powerful than ever, and makes a huge impact on long-term brand building. Crafting a message that is efficient, effective, and engaging will not only transform your marketing efforts and communication, but also work to create fans, not just customers. With DIY functionality, this book will teach readers how to find stories in their data to share and turn boring spreadsheets into stunning visual content. Unlike other books in the information design space, The Visual Company examines the amazing potential to use the communication medium as a marketing tool by creating informational and entertaining infographic content that engaging and shareable. Whether explaining an object, idea or process, utilizing strong illustration captures interest and provides instant clarity. As a long-term strategy, utilizing visual content to unlock interesting stories (in previously buried or boring data) build brands that lead to sales.
Author Biography
Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.
Table of Contents
Intro
1. Introduction 010
A Brief History of Infographics 014
The Purpose of This Book 018
What This Book Is Not 018
A Note on Terminology 019
How to Use This Book 024
Chapter 01. Importance and Efficacy: Why Our Brains Love Infographics 028
Varied Perspectives on Information Design: A Brief History 031
Objectives of Visualization 038
Appeal 040
Comprehension 044
Retention 050
Chapter 02. Infographic Formats: Choosing the Right Vehicle for Your Message 056
Static Infographics 060
Motion Graphics 074
Interactive Infographics 082
Chapter 03. The Visual Storytelling Spectrum: An Objective Approach 088
Understanding the Visual Storytelling Spectrum 090
Chapter 04. Editorial Infographics 112
What Are Editorial Infographics? 114
Origins of Editorial Infographics 122
Editorial Infographic Production 128
Chapter 05. Content Distribtion: Sharing Your Story 146
Posting on Your Site 149
Distribution Your Content 152
Patience Pays Dividends 159
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