Los mercenarios de la imagen / Mercenaries Image: Mercadotecnia Politica Vs Democracia
by Lozano, Francisco Javier MonteroFormat: Paperback
Pub. Date: 2007-01-30
Publisher(s): Siglo Xxi Ediciones
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Summary
"Y México no ha escapado ha esta penetración impune de mercadólogos políticos "criollos" provenientes algunos de ellos-los más cotizados-, del Centro Interamericano de Gerencia Política con sede en Miami. Los nombres de Durán Barba, Alex Castellanos o J.J. Rendón, asociados al de Dick Morris, son apenas unos de los frecuentemente contratados por Vicente Fox o Felipe Calderón, a quienes desde luego se debe en mucho la implantación en nuestro país del modelo publicitario cuya estrategia descansa en el uso intensivo del spot por televisión, diseñado para producir un efecto de aturdimiento y en consecuencia inhibir la capacidad de reflexión de los ciudadanos en la medida en que se posicione loa imagen del candidato, tratado como un producto expuesto al universo ciudadano, considerado como consumidor".
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