Political Campaign Communication,9780275964054

Political Campaign Communication

by
Edition: 4th
ISBN13: 9780275964054
ISBN10: 0275964051
Format: Paperback
Pub. Date: 2000-01-30
Publisher(s): Praeger Pub Text
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Summary

This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.

Author Biography

JUDITH S. TRENT is Professor of Communication and Associate Vice President for Research and Advanced Studies at the University of Cincinnati.ROBERT V. FRIEDENBERG is Professor of Communication at Miami University (Ohio).

Table of Contents

Series Foreword xi
Robert E. Denton, Jr.
Preface xv
I. Principles of Political Campaign Communication 1(170)
Communication and Political Campaigns: A Prologue
3(16)
Importance of Political Campaigns
3(2)
Changes in the Political Campaign
5(7)
Technology in the 1996 Presidential Campaign
12(2)
Communication and Political Campaigns
14(1)
Organization and Preview of Chapters
15(4)
Communicative Functions of Political Campaigns
19(24)
First Political Stage: Surfacing
19(12)
Second Political Stage: Primaries
31(12)
Third Political Stage: Nominating Conventions
43(12)
Fourth Political Stage: The General Election
55(2)
Conclusions
57
Communicative Styles and Strategies of Political Campaigns
43(66)
Preliminary Considerations
64(12)
Styles and Strategies of Campaigns
76(28)
Conclusions
104(5)
Communicative Mass Channels of Political Campaigning
109(30)
Early Studies
112(7)
Contemporary Studies
119(12)
Conclusions
131(8)
Communicative Types and Functions of Televised Political Advertising
139(32)
Historical Development
140(5)
Types and Functions of Political Ads
145(11)
Televised Attack Advertising When the Candidate Is a Woman
156(8)
A Final Question
164(1)
Conclusions
165(6)
II. Practices of Political Campaign Communication 171(204)
Public Speaking in Political Campaigns
173(34)
The Decision to Speak
173(8)
The Speech
181(8)
Political Speechwriting
189(9)
Surrogate Speakers
198(4)
Conclusions
202(5)
Recurring Forms of Political Campaign Communication
207(42)
Announcement Speeches
208(8)
Acceptance Addresses
216(9)
News Conferences
225(10)
Apologias
235(7)
Conclusions
242(7)
Debates in Political Campaigns
249(44)
History of Political Debates
252(4)
Deciding Whether to Debate
256(3)
Applying the Conditions Requisite for Political Debates
259(6)
Political Debate Strategies
265(9)
Effects of Political Debates
274(8)
Conclusions
282(11)
Interpersonal Communication in Political Campaigns
293(26)
Interpersonal Communication between Candidates and Voters
294(8)
Interpersonal Communication between the Candidate and Prospective Financial Contributors
302(9)
Interpersonal Communication between Voters
311(3)
Conclusions
314(5)
Advertising in Political Campaigns
319(48)
Developing a Master Plan for Political Advertising
322(4)
Basic Considerations in the Selection of Political Advertising Media
326(19)
Campaign Advertising Strategies
345(4)
Media and Other Types of Political Consultants
349(4)
Functions of Political Consultants
353(4)
Conclusions
357(10)
Political Campaign Communication: An Epilogue
367(8)
Selected Bibliography 375(4)
Index 379

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