Recent Advances in Tourism Marketing Research,9781560248361

Recent Advances in Tourism Marketing Research

by ;
Edition: 1st
ISBN13: 9781560248361
ISBN10: 156024836X
Format: Hardcover
Pub. Date: 1996-11-19
Publisher(s): Routledge
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Summary

Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.

Table of Contents

Preface--The Year 2000: Issues and Challenges xiii
David L. Edgell, Sr.
Introduction 1(2)
Daniel R. Fesenmaier
Joseph T. O'Leary
Muzaffer Uysal
Capturing the Moments: Concerns of In Situ Leisure Research
3(18)
William P. Stewart
R. Bruce Hull IV
Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis
21(20)
Roger Riley
Tourists' Images of a Destination--An Alternative Analysis
41(16)
Graham M. S. Dann
Modeling Vacation Destination Decisions: A Behavioral Approach
57(20)
Ercan Sirakaya
Robert W. McLellan
Muzaffer Uysal
Consumer-Defined Dimensions for the Escorted Tour Industry Segment: Expectations, Satisfactions, and Importance
77(24)
Charles R. Duke
Margaret A. Persia
Major Determinants of International Tourism Demand for South Korea: Inclusion of Marketing Variable
101(18)
Choong-Ki Lee
A Neural Network Approach to Discrete Choice Modeling
119(26)
Jiann-Min Jeng
Daniel R. Fesenmaier
SURE Estimation of Tourism Demand System Model: U.S. Case
145(16)
Sung Soo Pyo
Muzaffer Uysal
John T. Warner
Leisure Market Segmentation: An Integrated Preferences Constraints-Based Approach
161(26)
Marcus P. Stemerding
Harmen Oppewal
Theo A. M. Beckers
Harry J. P. Timmermans
Conjoint Analysis of Downhill Skiers Used to Improve Data Collection for Market Segmentation
187(20)
Barbara A. Carmichael
Performance-Importance Analysis of Escorted Tour Evaluations
207(18)
Charles R. Duke
Margaret A. Persia
Importance-Performance and Segmentation: Where Do We Go from Here?
225(16)
Jerry J. Vaske
Jay Beaman
Richard Stanley
Michel Grenier
The Respondent Specific Method: A New Approach to Conversion Research
241(12)
Stanley C. Plog
Anne Adams
A New Direction
253(12)
Gordon D. Taylor
Index 265

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